12 Things You Don't Know About Coca-Cola
Sunday, Dec 11, 2016, 12:21 pm
Coca-Cola, one of the world's most popular carbonated soft drinks, has a grand history of 130 years. Coca-Cola began its journey in 1885 in the United States selling a brain stimulant drink but later changed its course and transformed its product into a refreshing carbonated drink that could be consumed by all. John Pemberton invented the original Coca Cola formula in 1892. He unsuccessfully tried to promote it and sold the business to Asa Candler. As you may know, Asa Candler founded "The Coca-Cola Company" and made it a global success. Read 12 fascinating Coca-Cola facts you probably didn't know.
4.The Coca-Cola Company Owns More Than 500 Sub Brands
In the beginning, the company sold only Coca-Cola, and as it started to rake billions in profit, the non-alcoholic beverage giant introduced various other drinks in different flavors. Sprite, Fanta, Minute Maid, Kinley, Dasani are some of the company's most popular products. Swerve, Nestea, Odwalla, Barq's, Chaywa, Gladiator, etc. are some of its lesser-known drinks. Twenty out of those 500 plus drink generate more than $1 billion a year each. Remember, not all those sub-brands are global. The Coca-Cola Company sells many country-specific beverages that are usually unavailable in other countries and territories.
5.Coca-Cola Might Have Invented The Idea Of Coupons
It is widely believed that Asa G. Candler, founder of The Coca-Cola Company developed the concept of coupons. In 1888, he purchased Coca-Cola formula from John Pemberton and other stakeholders for $550. Remember, John Pemberton spent two years fruitlessly, trying to promote the drink. Aga Candler printed and distributed thousands of free coupons that entitled holders with a five cent worth free Coke. This aggressive marketing campaign worked and soon Candler began minting millions!
6.Coca-Cola Modernized The Santa Claus's Appearance
Santa Claus was depicted wearing a bishop's robe or animal skin before Coca-Cola's marketing department decided to give him a makeover. Coca-Cola hired Michigan-based illustrator Haddon Sundblom for the job. He referred some old poems and stories for some inspiration and portrayed Santa Claus in red robes, hat, and long white beard. The company debuted the new depiction of Santa Claus in 1931. Since then, Santa has become an integral part of Coke's marketing campaigns, particularly during the Christmas season.